Our Team

Craig Clark – Founder/CEO

Craig Clark is the driving force behind General Merchant Funding, a leading financing firm he established in 2009. With a background as an entrepreneur navigating the challenges of Main Street, Craig’s firsthand experience shaped his vision to provide tailored financing solutions for small and medium-sized businesses across the United States. This passion led to the founding of General Merchant Funding, where Craig’s mission is to offer alternative financing options that address the specific needs and challenges faced by business owners.

Under Craig’s leadership, General Merchant Funding operates on the principle of “Strength in Numbers,” supporting businesses as they navigate the complexities of the global economy. Committed to empowering independent business owners, Craig and his team have facilitated over $200 million in unsecured capital for companies, fueling their growth and success. Offering a diverse range of financing options, including Unsecured Loans, Merchant Cash Advances, Secured Loans, and Equipment Financing, Craig ensures that General Merchant Funding remains dedicated to providing transparent, efficient, and customer-centric solutions. With Craig at the helm, General Merchant Funding continues to be a trusted partner for businesses seeking to thrive and succeed in today’s competitive landscape.

Isaiah Clark – Director of Sales and ISO Relations

Isaiah Clark is a seasoned professional in ISO Relations within the financial services sector, currently serving as the ISO Relations Manager at General Merchant Funding in the Hartford, Connecticut Area since January 2015. With over 9 years of experience, Isaiah has excelled in handling business development and fostering partner relations with referral sources and lending institutions. His expertise extends from his tenure at Bankcard Alliance, where he served as a Sales Executive and Senior Account Executive, showcasing his adeptness in establishing new relationships and strategically placing referrals. Additionally, Isaiah’s role as an ISO Relations Manager at InterMerchant Services further solidified his proficiency in facilitating financial transactions and providing invaluable assistance to various industry stakeholders. Through his dedication to fostering meaningful partnerships and optimizing outcomes, Isaiah Clark continues to be a driving force in the realm of ISO Relations, ensuring mutual success and collaboration.

Mason Loots – Director of Technology

Mason Loots serves as our Technology Director, stationed in Pittsburgh, PA. Since joining General Merchant Funding in 2020, Mason has brought his expertise in technology management and innovation to the fore. He holds dual degrees in Business Information Systems and Supply Chain Management from the University of Pittsburgh, with a specialized focus on Innovation and Entrepreneurship. With a solid grounding in both technological and business domains, Mason adeptly navigates the intersection of innovation and operational efficiency. His insights drive the development of cutting-edge solutions that streamline processes and elevate organizational performance. Passionate about entrepreneurship, Mason leads with a vision for leveraging technology to propel General Merchant Funding into the future, ensuring sustained relevance and value in today’s dynamic business landscape.

Parvej Hossain – New Accounts Associate

Parvej Hossain, our Accounts Executive, resides in Bangladesh and holds a Bachelor’s Degree in English Literature and Linguistics from the University of Dhaka. With two years of experience in sales, he brings a unique blend of linguistic expertise and sales acumen to his role. Parvej’s ability to articulate complex ideas and understand client needs has been instrumental in forging strong relationships and driving growth. His passion for literature and languages enriches his approach to account management, ensuring tailored solutions and exceptional service for our clients.

Oomilya Poo-Nark – ISO Program Manager

Oomilya is an esteemed ISO Program Manager, whose journey in banking, business, and management spans over a decade. With a real estate license in Connecticut and a professional affiliation with Berkshire Hathaway, Oomilya epitomizes dedication to quality and customer satisfaction. Her knack for enhancing efficiency, productivity, and profitability through process improvements is unparalleled, earning her top-ranking accolades for six consecutive years and high scores in all requisite training. Oomilya’s prowess in project leadership, sales marketing, and business management shines through her work, complemented by her exceptional interpersonal, motivational, leadership, and presentation skills. With an organized, analytical, and detail-oriented approach, Oomilya fosters teamwork, effective communication across cultures, and a customer-centric mindset, embodying values of responsibility, dependability, and service orientation. As our ISO Program Manager, Oomilya Poo-Nark is dedicated to driving excellence, exceeding expectations, and contributing to the success of our organization with unwavering commitment and expertise.

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