Privacy Policy

Types Of Personal Information We Collect

We do not collect Personal Information from visitors to our Site unless you voluntarily decide to transmit it to us through one of the Site features, provided email addresses, as part of an application, or by consenting to SMS communications.

Certain features of our Site may require you to create an account. When you create an account with us, we may collect:

• Your name, email address, contact information, username, and password

• Information submitted on an application

• Information to verify your identity (e.g., Social Security number, government-issued photo ID, etc.)

• Financial or credit bureau information

• Personal Information from government filings or legal agreements (e.g., corporate formation agreements, business licenses, lease or loan agreements, tax returns)

• Your IP address, browser type, and device information

• Geolocation data via IP or other tools

• Information from public records, independent sales organizations (ISOs), or third-party background services

SMS Information:
If you consent to receive SMS from GM Funding LLC, we will collect your phone number and any related information you provide. SMS consent and phone numbers will not be shared with any third parties or affiliates for marketing purposes.

What We Do With The Personal Information Collected

We use your information to:

• Evaluate your business’s eligibility for products provided through GM Funding LLC

• Respond to your inquiries

• Provide information about our services

• Market products or services to you (excluding SMS unless you have explicitly consented)

We may disclose Personal Information:

• As required by law or legal process

• To protect our rights or property

• In the event of a sale or dissolution of the business

• To contractors, service providers, or affiliates to perform services on our behalf (subject to confidentiality obligations)

• To the ISO that referred you to us (for application or commission reporting)

• To our investors, partners, or auditors for business purposes

• To provide requested products or services

SMS Communications

If you consent to receive SMS from GM Funding LLC, you agree to receive SMS messages from us.

• Reply STOP to opt out

• Reply HELP for support

• Message & data rates may apply

• Messaging frequency may vary

• Visit https://www.generalmerchantfunding.com/privacy-policy to view our Privacy Policy and Terms & Conditions

Social Media Widgets

Our Site includes Social Media Features, such as the Facebook Like button and Widgets, such as the “Share This” button or interactive mini-programs that run on our Site. These Features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the Feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our Site. Your interactions with these Features are governed by the privacy policy of the company providing it.

Third Parties

We may also engage third parties, including without limitation, Google Analytics and Webtrends to track and analyze Site activity on our behalf. We use the data collected by such third parties to help us administer and improve the quality of the Site, analyze usage of the Site, and provide a more enhanced user experience on the Site, such as personalizing and delivering relevant offers and content based on user activity on the Site. The use of cookies by our third party partners is not covered by our Privacy Policy, as we do not have access or control over these cookies. We and some of our third party vendors and partners use technologies such as: cookies, beacons, tags and scripts in analyzing trends, administering our site, tracking users’ movements around the site and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis. If you wish not to be tracked, turn off javascript in your browser. However please note that without javascript turned on, our funding applications may not function as designed.

Security

GM Funding LLC takes reasonable steps to safeguard your Personal Information through physical, electronic, and operational policies and practices. Data can only be read or written through defined service access points, the use of which is password-protected. The physical security of the data is achieved through a combination of network firewalls (there is no direct communication allowed between the database server and the Internet) and servers with operating systems, all housed in a secure facility.

Access to the system is controlled. Employees are granted access to Personal Information on a need-to-know basis in order to perform a specific job (for example, billing or customer service). We use encryption to protect your Personal Information transmitted online, as well as offline. When we contact you about your account or to confirm a funds transfer, we only reference the last four digits of your social security number. The computers/servers in which we store personally identifiable information are kept in a secure environment.

We will also ensure the proper disposal of your Personal Information—regardless of the source.

User Access

If your personal information changes, or if you no longer want updates or to be contacted for new products, you may correct, update, amend, delete/remove or deactivate your contact information by emailing our Customer Support at support@gmfunding.biz or by contacting us by telephone or postal mail at the contact information listed below. We will update your file within 30 calendar days.

Data Retention

We will retain your information for as long as your account is active and thereafter as long as reasonably useful for internal purposes to improve our services and also to provide you with information in the future regarding our and our partners’ products and services. We may be required to retain your information to comply with our legal obligations, resolve disputes, and ensure the enforcement of agreements.

Information Posted To Our Site

We may, from time to time, allow users to post information to our Site, such as comments or testimonials. Any information that you post to our Site becomes public information and may be viewable by other users, as well as visitors to our Site (this is not true of uploaded documents as part of the funding process). In addition, your name, as well as other optional information you choose to submit along with the information you post, will be publicly displayed. We are not responsible for the privacy of any information that you choose to post to our Site, or for the accuracy of any information contained in those postings. We cannot prevent such information from being used by others in a manner that may violate this Privacy Policy, the law, or your personal privacy. Your posting of any content to any of the Site is subject to our Terms of Use.

Third-Party Links

At times, our Site may contain links to other, third-party websites. Any access to and use of such linked websites is not governed by this Privacy Policy but, instead, is governed by the privacy policies of those third-party websites. We are not responsible for the information practices of such third-party websites.

International Users

The Site is hosted in the United States. If you are accessing the Site from outside the United States, by providing your information to the Site, you are consenting to and authorizing the transfer of your information to the United States for storage, use, processing, maintenance, and onward transfer of such information to other entities regardless of their location in accordance with this Privacy Policy and our Terms of Use. You are also consenting to the application of United States law in all matters concerning the Site.

Session Time-Outs

We also employ session time-outs to protect your account. You will be logged out of the Site automatically after a specified period of inactivity. This time-out feature reduces the risk of others being able to access your account if you leave your computer unattended.

What You Can Do To Protect Your Personal Information

In addition to our own efforts, you can take several precautions to protect the security of your computer and Personal Information. For instance, you should create and use a complex password, using numbers, a combination of small and large capital letters, and special characters. You should avoid using any information that others can easily learn about you, such as your mother’s maiden name, a family member’s name or birthday. We also recommend that you change your password frequently. You should never share your password with anyone, or leave it written down in an unsecure area.

You can also install and regularly update antivirus and firewall software to protect your computer or device from external attacks by malicious users. If you use a computer that can be accessed in a public area (e.g., library, coffee shop, etc.), we recommend that you take special precautions to protect the security of your account and Personal Information. When you are finished visiting our Site, you should log out completely, close the browser window and clear the browser’s cache files.

You should also be aware of fraudulent attempts to gain access to your account information known as “phishing.” Phishing is a tactic used by scammers to lure people to a phony website through the use of a genuine-looking email purporting to be from a legitimate company. Either in the email itself or on this fake website site, scammers will ask for login information to gain access to people’s accounts and withdraw their money. GM Funding LLC will never ask you for your login information in the context of any email. In general, you can protect yourself against phishing by never providing login or Personal Information via an email. You should always ensure the GM Funding LLC URL that you are provided begins with: https://www.generalmerchantfunding.com

Changes To This Policy

We may update this Privacy Policy to reflect changes to our information practices. If we make any material changes we will post a revised policy on this Site prior to the change becoming effective.

Contact Us

You may use the following information to contact us with any questions or concerns about this Privacy Policy:

1-877-893-CASH

support@gmfunding.biz